The Revenue Chain Marketing System

A Comprehensive Marketing and Sales Program To Drive Revenue

The Revenue Chain Marketing System is a comprehensive marketing and sales system designed to help companies compete more effectively by improving their ability to generate revenue.  It provides marketing knowledge, strategies and tools in a comprehensive system to standardize marketing and sales and focus efforts on generating revenue.

The Revenue Chain standardizes a company’s marketing by identifying the fundamental marketing tools and strategies that drive revenues.  Using a quick and easy assessment, gaps in a company’s fundamental marketing are identified and prioritized for improvement.  Over time, companies learn to maximum the performance of the fundamental marketing processes to ensure continuous growth.

The most important aspect of the Revenue Chain is the sequential ordering of the marketing tools and strategies.  By creating a sequential paradigm, revenue constraints can be identified and upgrades to keep revenue chains flowing.  Too often companies optimize one part of their marketing at the expense of another part without realizing everything has to work together. 

Succeeding in business today is as difficult as it ever has been.  There is no silver bullet.  According to Dun and Bradstreet, approximately 60 percent of all new businesses fail within the first five years of their founding. Approximately 75% of advertising expenditures are not profitable.   Twenty-five years ago, the new product failure rate for packaged goods was approximately 65 percent.  Today it’s 90 percent.  Only 1 in 10 new products will survive the first two years of life.

The Revenue Chain Marketing System provides:
1.  Identification of the primary marketing tools required by all businesses
2.  Identification of strategies internal to the use of the marketing tools
3.  Creation of sequential steps to utilize the marketing tools
4.  Information vital to the use of each step
5. Unique forms that guide and probe the user and assist in the development of the marketing and sales strategies and material.

Primary Benefits

1.  Standardized Marketing. Imagine the power your organization would have if marketing were standardized the way accounting and legal departments are standardized.  Structure, format, definition and clarity could focus marketing efforts on results instead of the guessing that usually occurs.  The Revenue Chain introduces marketing standards through the text and worksheets of the system.  Users mold and shape the worksheets to develop internal marketing standards everyone can learn and use.

2.  Time. You save the time spent in discovering and developing tools such as these.  You spend your time on managing your business in a very focused manner. How much time will you save?  Thousands of hours.  I've personally consulted with hundreds of companies.  The larger companies have spent years and millions of dollars on their marketing and do not have the full spectrum of the Revenue Chain in place.

3.  Investment. You don’t spend the money on the development of the tools or its application.  You spend your money on revenue generation opportunities today!  By identifying the Core Process of a business, resources can be focused and allocated accordingly.  Using the Revenue Chain can save companies tens of thousands of dollars in investment.  Put your money where it has a chance to create results.

4.  Increase Opportunity. You have the opportunity to drive revenue in a tangible and measurable fashion with real business strategies.  Many companies have terrific products.  Without effective marketing to reach the target market, opportunities are lost.  With the Revenue Chain, focused use of marketing tools and strategies create positive opportunities that propel a company into terrific growth.

5.  Reduce lost opportunity cost. You don’t have to guess.  You don’t have to go through trial and error.  You can take the worksheets in this system and go to market today. The cost of lost opportunities due to poor marketing cannot be calculated.  They simply are too great.  Companies lost millions of dollars a year in lost opportunity costs by not having the structure provided in this marketing system.

You will save considerable time and money using the Revenue Chain to guide your revenue generation.  It is the first step in growing your business.